Whether it is through customer advocates, micro-influencers or celebrity endorsers, consumer-generated content is everywhere. Consumers post everything on social media these days. Right from comprehensive reviews to photos with the products they have bought or intend to buy. This is a major driving factor for sales in the e-commerce industry. What is Consumer-Generated Content? Consumer-generated content refers to any form of content about products posted by the consumers and end-users online. This can include blogs, audio, video, photos, discussion from posts, digital images, etc. We also often refer Consumer-generated content to as user-generated content (short as UGC) or consumer generated media. Due to redundancy in the advertising industry, customers have become bored with overtly branded content. However, people often respond to is authentic content fellow customers post. People often check the reviews posted by other fellow customers before buying a certa...