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Keyword clustering is a new term floating around in the world of SEO (search engine optimization) & web design. People around the globe are wondering what it means, and more prominently, how it fits into their conversion strategy. Today, we are going to shed some light on the tool and types of keyword clustering. Here’s what you need to know about this emerging  SEO   practice and how it can affect your website. How exactly does Keyword Clustering tool work? Robot develops and sends automated queries to different search engines and then compares web pages from search results to each keyword. The Key-phrases are then clustered up if the search engine returns the same web page listings for different keywords and if there are several comparisons for those. In simple words, firstly a clustering tool will process the given key-phrases & will perform a search query on search engines. It then scans the first page (top–10) results and analyses the web pages to e...

It is well known that Google works continuously to optimize their services on a regular basis. This implies adding occasionally adding minor and major updates to the Google algorithm that shake things up every now and then. This makes it necessary for the SEO community to stay updated with the updates and the effects of the same. 2018 was no exception to this. There were a number of significant updates from Google in 2018 as well. Let’s take a quick look at the Google Algorithm Updates 2018. Google Algorithm List Brackets Core Update: This core update was launched in March earlier this year. Many sites saw major volatility on 3rd and 8th of March Mobile-first Index   Roll-out: With this update, Google would index the websites primarily according to their mobile versions. Snippet Length Drop: In May, Google rolled back most of the snippets to the earlier limits (150-160 characters after testing longer snippets of 300+ characters. Read More:  https://www.hitechn...

A lot is being talked about  mobile first indexing . It is the product of Google’s development efforts in making the web more mobile-friendly. But what exactly is mobile first indexing and how does it affect our efforts in ranking our sites higher? Let’s dig in and find out. What is Mobile First Indexing? Mobile-first indexing means that Google will primarily create the index according to the mobile version of the content. Originally, Google used the desktop version of the content of the websites for the indexing and ranking purposes. But since the advent of mobile devices, a majority of the users have been accessing Google via mobile devices. That is basically why Google will now use the mobile version of a page as the starting point to index. This means that Google won’t be creating any new index but will use the same existing one. Mobile-First NOT Mobile-Only Image source: www.moz.com It is a mobile-first index and not a mobile-only index. So even if a certain we...