For planning your marketing budget of 2018, we’ve put together five tips about marketing spend trends to help you for a better understanding of how to allocate your budget for 2018. Social Media: Gone are the days when you can merely post something on social media for free and manage to get a good conversion. Effective free advertising via social media is not effective any more. However, the thing is, paid media like Facebook advertising and boosted posts are highly efficient and very affordable. Below is one example of how much difference it makes in reaching out more people. It creates excellent engagement activities in return. Source: https://neilpatel.com/blog/facebook-insights-and-analytics/ You should also spend on ad campaigns too to gain even better conversion rate average. Moreover, this is not the only social media for you to get your hands-on. It will change your feelings on paid vs organic social content. Know what’s trending, parallelly think out of the box...