A lot is being talked about mobile first indexing . It is the product of Google’s development efforts in making the web more mobile-friendly. But what exactly is mobile first indexing and how does it affect our efforts in ranking our sites higher? Let’s dig in and find out. What is Mobile First Indexing? Mobile-first indexing means that Google will primarily create the index according to the mobile version of the content. Originally, Google used the desktop version of the content of the websites for the indexing and ranking purposes. But since the advent of mobile devices, a majority of the users have been accessing Google via mobile devices. That is basically why Google will now use the mobile version of a page as the starting point to index. This means that Google won’t be creating any new index but will use the same existing one. Mobile-First NOT Mobile-Only Image source: www.moz.com It is a mobile-first index and not a mobile-only index. So even if a certain we...