Google’s Voice search assistant tool is being used 35 times more than when it was launched in 2008. Its use is just increasing more and more day by day. More individuals are using voice searches in their smartphones & digital assistants such as Apple’s Siri (34%), Microsoft’s Cortana (4%), Amazon’s Alexa (6%), and Google Assistant (19%) to handle simple tasks and more on the go.
Voice searches are trending and are being commercialised on television, and you must have already seen some at least by now. So of course, if you are interested in making your page more accessible, you will have to follow these essential but essential insights so that you can exploit voice search to your benefits.
Be Mobile friendly:
We cannot strain enough on how important it is to optimise your site for smartphone use. Rising number of individuals are using their smartphones for search. Voice search is almost always accessed on mobile, and it goes without saying that your website should be mobile-optimised.
According to Google, bounce rate on smartphones is 9.56% higher than that on desktops. Almost 90% more bouncebacks happen, if a page takes even 5 seconds to load, in comparison to a page that loads in just a second.
Keep your eyes on search engine optimisation for local searches:
Smartphones today search more for local questions like which restaurant is still open at this time, gas station near me, what time does the department store open. Most of the local search phrases are knitted around “What?”, “Where?” and “How?”. Google revealed that searches of “near me” have grown more than 130% every year. People widely use the search query “things to do near me.”
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