hitechtectar : News, Information, & Analysis for Business Technology Experts

Google has quite the knack of surprising us with core updates when we least expect it. If it was not for Twitter, we might have thought that Google broke. Yes, we are talking about the Google Florida 2 update, the substantial core update released by Google at the beginning of March 2019.  Experts believe that it is a reversal of the August update which witnessed many websites lose their ranking. This update has ended up with those websites gaining back up while another bunch have been on the losing side. Read More

On 16th Feb 2019, Google presented a whitepaper at the Munich Security Conference explaining how it  plans to combats disinformation over its various services . In this, they include efforts for fighting Google fake news covering Google News, Google Search, and YouTube, as well as their advertising platforms. Google has taken various steps in tackling the problem including partnering with fact-checking networks and launching their $300 million  Google News Initiative . What is “disinformation” or “fake news”? Disinformation goes by various names including “fake news” and “misinformation”. Google defines disinformation in their whitepaper as “Deliberate efforts to deceive and mislead using the speed, scale, and technologies of the open web” The entities that engage in these acts often have a diverse set of goals as: Financial motivation: those looking to engage in disinformation for the sole purpose of turning a profit Political Motivation: those looking to f...

Cross-platform (CP) application development is in the limelight lately, and more so as Google announces Flutter 1.0. Many enterprises are now considering CP for developing any new product. Google finally unveiled a stable version of their cross-platform mobile app development – Flutter 1.0, Google’s UI toolkit, on 4th December 2018 at the Live event in London. Cross-Platform SDK Cross-platform development involves the use of a single codebase for creating software applications that can be deployed on multiple platforms. This is particularly put to use when companies wish to sell the same product for more than one software environment such as Windows, Android and iOS. Various advantages of using these SDKs are: Reusable code Convenience Maintainable code Cost-effective Market Reach Flutter 1.0 CP SDKs are particularly important as developing CP apps can be a total mess of non-native code. This is why Google has set out to create a CP SDK which can integrate smo...

Gone are the days of “if it complies, send it”. In today’s fast-paced world, no developer should take long hours for the development of new applications or for bug fixes. It is now expected for the developers to roll out bug fixes in new updates as quickly and automatically as possible. Applications could have bug fixes on daily basis. But these update release cycles require continuous integration tools. CI/CD stands for Continuous Integration/Continuous Delivery. Continuous integration is a development practice wherein the developers integrate their updated code in a common shared repository, often multiple times a day. Google recently released its CI/CD framework Cloud Build at Google Cloud Next ’18 held in San Francisco. Google Cloud Build Cloud Build is Google’s own continuous integration/continuous delivery platform. Google mentions on their official blog site, Cloud build is their “fully-managed Continuous Integration/Continuous Delivery platform that lets you build a...

irst things first,  the latest version features streamlined workflows and reflects the design updates in the new AdWords experience. Starting July 24 2018, Google Adwords will become Google Ads. Well for us the only thing this change means is instead of logging in to Adwords  adwords.google.com, we will log into Google Ads (ads.google.com). According to Google, from 24th July onwards the new brand name and logo will reflect on the website, platform, billing and help centre. The New  update Google Keyword Planner A year after launching their Keyword Planner, Google made the first significant update to the tool a few weeks ago and gave an additional set of features to make it more useful and powerful. That will also reflect with the new Adwords update. These updates are done to make the tool less time exhausting and more advantageous for marketers. Let us now straight off go to the ‘new Google Keyword planner’ revamp presently known as the Google keyword tool. At ...

A lot is being talked about  mobile first indexing . It is the product of Google’s development efforts in making the web more mobile-friendly. But what exactly is mobile first indexing and how does it affect our efforts in ranking our sites higher? Let’s dig in and find out. What is Mobile First Indexing? Mobile-first indexing means that Google will primarily create the index according to the mobile version of the content. Originally, Google used the desktop version of the content of the websites for the indexing and ranking purposes. But since the advent of mobile devices, a majority of the users have been accessing Google via mobile devices. That is basically why Google will now use the mobile version of a page as the starting point to index. This means that Google won’t be creating any new index but will use the same existing one. Mobile-First NOT Mobile-Only Image source: www.moz.com It is a mobile-first index and not a mobile-only index. So even if a certain we...

On 31 May 2018, Google launches a new app called Neighbourly in India. The Neighbourly app is a Social Platform currently limited to 2 cities in India. Firstly, In Mumbai, India’s largest city and the most prominent financial centre, and also in Jaipur 6 days ago. This hyper-local social network avails people to request and suggest answers to the questions and share local expertise. So now users can keep in touch with the neighbourhood minus the clutter of ‘Good Morning’ and other pointless messages like some social media apps. Google India ✔ @GoogleIndia Introducing Neighbourly, a new app by Google that helps you find local answers and keep up with your neighbourhood. The beta version is available today in Mumbai. If you're in a different city, join the waitlist. Get it at http:// g.co/neighbourly   # IAmNeighbourly 12:02 PM - May 31, 2018 308 150 people are talking about this Twitter Ads info and privacy Detail...

A new addition to the Google family is on its way. Within the next few months, launch for the new cloud storage service called ‘Google One’ is officially on the desk. The last time Google updated or upgraded its storage service plans was in 2014. Now, it’s adding a new tier and lowering the prices as part of its Google One rollout. This new service also includes a revamped pricing plans. Furthermore, Google promised some “extras”, a family plan too. All of this with free and unlimited access to ‘live help’ for all of Google’s consumer products & services. More Support Google promises refined support, including more benefits down the line for Google One subscribers. In Google One’s blog post they promise of extra perks such as Google Play credits and discounts on hotels found through Google Search. No more specifications are available till date. Google one also hold a five family member plan that can share an individual’s paid account. They all get their personal cloud sto...

We see Artificial Intelligence in digital marketing sometimes even without noticing. We recently saw it in Virtual Reality of  Oculus Go , Autonomous Cars by Google Waymo and Tesla, Chatbots, and Mars Rover Launch. The majority number of companies are either already in Artificial Intelligence or are planning for it. Artificial Intelligence acts as a catalyst  when it comes to making machine intelligent and hence, steps up the game of devices to a different level. The human mind has always been captivated by AI. Be it the Iron Man’s Jarvis, Matrix, I-Robot or the Star Wars. We have always been charmed by the knacks and possibilities of the AI in our lives. However of course, with it, comes the fear factor of losing jobs. Let us look into some apparent benefits of the Artificial Intelligence: More data storage capacity and storage optimisation. Assistance with daily mundane works like adjusting the temperature and adjusting the lighting at home, better games like in VRs...

Artificial Intelligence has the potential to disrupt any industry. According to  2018 Global AI Market Report , its market is anticipated to reach $190.6 Billion by 2025 from USD 21.46 Billion of this year. The way I see Artificial Intelligence in simple language is that we first develop its understanding and educate it, then with the help of that data, it integrates and then answers our problems. It continues to learn and add more to its intelligence. The human race has benefited a lot with its Artificial Intelligence. So, let’s discuss the five fields that have been the best for AI in these years and is steadily thriving. Healthcare:  Artificial Intelligence is helping researchers in better drug creation for diseases like cancer with minimum effort and time. With Improved Medical Diagnostics to data mining, it’s gaining some notable highlights in Medical Sector. It further assists physicians in surgery and helps keep track of their patients with their full analysis i...