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Google Keyword Planner Tool Update with New Features

irst things first, the latest version features streamlined workflows and reflects the design updates in the new AdWords experience. Starting July 24 2018, Google Adwords will become Google Ads.
Well for us the only thing this change means is instead of logging in to Adwords  adwords.google.com, we will log into Google Ads (ads.google.com). According to Google, from 24th July onwards the new brand name and logo will reflect on the website, platform, billing and help centre.

The New  updateGoogle Keyword Planner

A year after launching their Keyword Planner, Google made the first significant update to the tool a few weeks ago and gave an additional set of features to make it more useful and powerful. That will also reflect with the new Adwords update. These updates are done to make the tool less time exhausting and more advantageous for marketers.
Let us now straight off go to the ‘new Google Keyword planner’ revamp presently known as the Google keyword tool. At first glance, it looks quite attractive with full of fresh updates ready to be used. True to its name, it gives a clear vision of ‘what to do’ and ‘where to go’ to even the newbies unlike the old version of this google keyword planner.
It allows a much in-depth data and forecasting to help us plan the campaign strategy.

What’s new –

Google Search Volume
It still shows us the average Monthly search volume from the old planner which is quite a letdown. They could have done better by making it a more better range approximation tool for Keyword Search Volume. Right now, the given ranges are as
  • 1k – 10k
  • 10k – 100 K
  • 100k – 1M
etc., which aren’t exactly of any great help. This is true especially for a low budget or new startup companies. Anyhow,  the new thing is mobile search volume within the chart.

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