Skip to main content

Google Keyword Planner Tool Update with New Features

irst things first, the latest version features streamlined workflows and reflects the design updates in the new AdWords experience. Starting July 24 2018, Google Adwords will become Google Ads.
Well for us the only thing this change means is instead of logging in to Adwords  adwords.google.com, we will log into Google Ads (ads.google.com). According to Google, from 24th July onwards the new brand name and logo will reflect on the website, platform, billing and help centre.

The New  updateGoogle Keyword Planner

A year after launching their Keyword Planner, Google made the first significant update to the tool a few weeks ago and gave an additional set of features to make it more useful and powerful. That will also reflect with the new Adwords update. These updates are done to make the tool less time exhausting and more advantageous for marketers.
Let us now straight off go to the ‘new Google Keyword planner’ revamp presently known as the Google keyword tool. At first glance, it looks quite attractive with full of fresh updates ready to be used. True to its name, it gives a clear vision of ‘what to do’ and ‘where to go’ to even the newbies unlike the old version of this google keyword planner.
It allows a much in-depth data and forecasting to help us plan the campaign strategy.

What’s new –

Google Search Volume
It still shows us the average Monthly search volume from the old planner which is quite a letdown. They could have done better by making it a more better range approximation tool for Keyword Search Volume. Right now, the given ranges are as
  • 1k – 10k
  • 10k – 100 K
  • 100k – 1M
etc., which aren’t exactly of any great help. This is true especially for a low budget or new startup companies. Anyhow,  the new thing is mobile search volume within the chart.
Labels:

Comments

Post a Comment

Popular posts from this blog

How Does Natural Language Processing (NLP) help Chatbots?

NLP is an interesting tool that helps break down the semantics of natural language such as English, Spanish, German, etc. to individual words. It then deciphers the intent of the input using various combinations of these words and responds appropriately. This piece of technology has been put to use by many organizations across the globe, and you might not even understand when you are interacting with a machine because it seems very human-like, but is very efficient and there is a very minute lag in terms of responses. Quicker responses help keep customers happy with the speedy resolution of issues and hence eventually result in more business and a boost to the top line. Read More:
Post a Comment
Read more

Google's New Launch : Flutter 1.0 | What is “Stable Cross-Platform”?

Cross-platform (CP) application development is in the limelight lately, and more so as Google announces Flutter 1.0. Many enterprises are now considering CP for developing any new product. Google finally unveiled a stable version of their cross-platform mobile app development – Flutter 1.0, Google’s UI toolkit, on 4th December 2018 at the Live event in London. Cross-Platform SDK Cross-platform development involves the use of a single codebase for creating software applications that can be deployed on multiple platforms. This is particularly put to use when companies wish to sell the same product for more than one software environment such as Windows, Android and iOS. Various advantages of using these SDKs are: Reusable code Convenience Maintainable code Cost-effective Market Reach Flutter 1.0 CP SDKs are particularly important as developing CP apps can be a total mess of non-native code. This is why Google has set out to create a CP SDK which can integrate smo...
2 comments
Read more

Diving through AI waves | Small and Medium-sized Enterprises

We are now living in the world full of developments, prospects and ideas, taking in the knowledge of Machine, Deep and Artificial Learning. So with this, small and medium-sized enterprises (SMEs) are also starting to participate and cultivate with the AI.  From the very start, the fear of security and financial issues have been cultivated around the adoption of AI in the businesses primarily related to Small and Medium-scale Businesses (SMBs). But with the evolution in the past decade or so, multiple and more cost-effective alternatives are available now. So, as AI is becoming more accessible, we anticipate that the road will only get smoother for SME’s to make its way to AI. Read More
2 comments
Read more