Skip to main content

Is Artificial Intelligence all Set to Disrupt Digital Marketing?

We see Artificial Intelligence in digital marketing sometimes even without noticing. We recently saw it in Virtual Reality of Oculus Go, Autonomous Cars by Google Waymo and Tesla, Chatbots, and Mars Rover Launch. The majority number of companies are either already in Artificial Intelligence or are planning for it.
Artificial Intelligence acts as a catalyst when it comes to making machine intelligent and hence, steps up the game of devices to a different level. The human mind has always been captivated by AI. Be it the Iron Man’s Jarvis, Matrix, I-Robot or the Star Wars. We have always been charmed by the knacks and possibilities of the AI in our lives. However of course, with it, comes the fear factor of losing jobs.

Let us look into some apparent benefits of the Artificial Intelligence:

  • More data storage capacity and storage optimisation.
  • Assistance with daily mundane works like adjusting the temperature and adjusting the lighting at home, better games like in VRs and other media and entertainment sources.
  • No humanly errors plus better precision.
  • Our mobile apps such as GPS, social media, food ordering apps and chat services or voice assistants like Siri or Alexa run on AI algorithms.

So does digital Marketing need Artificial Intelligence?

Well, of course, yes. AI gives the marketers better and sophisticated tools & techs to automate their task, lessen manual effort, and optimise time. Perfection has always been the motivation for the human race to develop and develop more. Also, we have already discussed the five fields that have been the best for AI this year.
Almost everything that’s digital has gone AI. This year has witnessed considerable positiveness amongst marketers concerning its process and usage. Apart from providing better tools of marketing automation in campaigning and reaching the target audience, let’s see how the Artificial Intelligence help in Digital Marketing:
Labels:

Comments

Post a Comment

Popular posts from this blog

Hybrid Cloud: The benefits of both Public Cloud as well as Private Cloud

Hybrid cloud  is a term which indicates to a diverse computing environment that uses the mixture of on-premises infrastructure, private and a public cloud such as Amazon Web Services, Microsoft Azure or Google with orchestration between the various platforms. In simple words using a combination of on-premises computing, public and private clouds in your system implies that you have a hybrid cloud infrastructure. It has cloud bursting capabilities, benefits of both public and private environments. Why use hybrid cloud over the public and private cloud? Hybrid cloud computing empowers an enterprise to establish an on-premises private cloud to host critical workloads and use a third-party public cloud provider to host less critical resources, such as development and test workloads. It is also essential for highly changeable workloads. Another valuable hybrid cloud use case is big data processing. For instance, a company can use hybrid cloud storage to hold on to its b...
Post a Comment
Read more

Overview of WordPress and WP Engine

WordPress is an open-source content management system (CMS) that powers approximately 40% of all websites on the internet. It allows users to host their own instances or utilize managed hosting solutions like WP Engine. WP Engine is a prominent managed WordPress hosting provider that serves over 1.5 million customers globally, offering tailored solutions for businesses and agencies, including eCommerce and headless configuration. Recent Controversy Between WordPress and WP Engine Uncover the details behind the WordPress and WP Engine dispute—click to read more:  " Conflict Between WordPress and WP Engine " Key Issues The relationship between WordPress, led by Automattic CEO Matt Mullenweg, and WP Engine has recently become contentious. Mullenweg publicly criticized WP Engine, labeling it a "cancer to WordPress," primarily due to its practice of disabling the revision history feature in WordPress. This feature is crucial for data protection, allowing users to track c...
Post a Comment
Read more

3 Data Security Threats All Companies Face | Things to Consider in 2019

Cyber and Data Security Threats are the worst global threats today for businesses. Regardless of size, companies rely upon critical business data and sensitive information. Thus, companies need to be mindful of all potential risks to secure their networks in this new year. The  Cost of a Data Breach Study  (2018) by Ponemon with IBM Security’s sponsorship reports, a data breach’s average cost to be up by 6.4 per cent over its previous year to $3.86 million, globally. While the average cost for each stolen/lost record containing sensitive and confidential information also increased exponentially. Ransomware and Cybersecurity Vulnerabilities In 2019, ransomware will continue to be the main malware challenge for businesses and beyond. This includes Network Security threats and Software threats & vulnerabilities.  A  virus  is the first thing that comes across over minds with the term “Cyber Security”. Malware opens the door to all of your sensitive d...
Post a Comment
Read more