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Is Artificial Intelligence all Set to Disrupt Digital Marketing?

We see Artificial Intelligence in digital marketing sometimes even without noticing. We recently saw it in Virtual Reality of Oculus Go, Autonomous Cars by Google Waymo and Tesla, Chatbots, and Mars Rover Launch. The majority number of companies are either already in Artificial Intelligence or are planning for it.
Artificial Intelligence acts as a catalyst when it comes to making machine intelligent and hence, steps up the game of devices to a different level. The human mind has always been captivated by AI. Be it the Iron Man’s Jarvis, Matrix, I-Robot or the Star Wars. We have always been charmed by the knacks and possibilities of the AI in our lives. However of course, with it, comes the fear factor of losing jobs.

Let us look into some apparent benefits of the Artificial Intelligence:

  • More data storage capacity and storage optimisation.
  • Assistance with daily mundane works like adjusting the temperature and adjusting the lighting at home, better games like in VRs and other media and entertainment sources.
  • No humanly errors plus better precision.
  • Our mobile apps such as GPS, social media, food ordering apps and chat services or voice assistants like Siri or Alexa run on AI algorithms.

So does digital Marketing need Artificial Intelligence?

Well, of course, yes. AI gives the marketers better and sophisticated tools & techs to automate their task, lessen manual effort, and optimise time. Perfection has always been the motivation for the human race to develop and develop more. Also, we have already discussed the five fields that have been the best for AI this year.
Almost everything that’s digital has gone AI. This year has witnessed considerable positiveness amongst marketers concerning its process and usage. Apart from providing better tools of marketing automation in campaigning and reaching the target audience, let’s see how the Artificial Intelligence help in Digital Marketing:

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