Skip to main content

What is Customer Analytics? Why is a Customer Analysis Important?

Companies grow, and so does their customer base. Hundreds turn to thousands, thousands to millions and so on. Keeping track of all the customer’s activities becomes difficult and tricky. But knowing the patterns in the customers’ behaviors provides the decision makers with guidelines for planning their business strategy. Surfing through such a massive database is humanly impossible. This is where customer analytics comes into the picture. But what is customer analytics? Let’s find out.

What is customer analytics?

As the name suggests, customer analytics deals with analyzing the customer database. It is a process by which the data gathered from customer behavior is used as guidelines to make key business decisions through market segmentation, predictive analysis, data visualization, information management, etc. The information thus gathered from the study is used to strategize direct marketing, site selection and in CRM (Customer Relationship Management).
We can thus summarize this as customer analytics, which is also called Customer Data Analytics, is a systematic study of a company’s customer database and behavior to identify, attract and retain customers.
Labels:

Comments

Post a Comment

Popular posts from this blog

Fast and Secure Protocol (FASP) Accelerating Data Transmission to Cloud

In this digital era, persistent and reliable movement of digital data, including massive sizes over universal distances, is becoming vital to business success across virtually every industry. The Transmission Control Protocol that has conventionally been the engine of this data movement, however, has inherent impasses in performance. What exactly is FASP? Fast and Secure Protocol (FASP) is an innovative file transfer tech by Aspera. It is a software which evacuates the fundamental shortcomings of traditional TCP based data transfer technologies such as HTTP or TCP itself. FASP is flexible and open architecture with maximum speed and reliability. Unlike TCP, FASP transfer is robust and can achieve speed hundred times faster than HTTP/FTP. With built-in security and extraordinary bandwidth control, it provides an assured and secured delivery time regardless of transfer distance, file size or network conditions. Read More:  https://www.hitechnectar.com/blogs/fasp-data-transm...
Post a Comment
Read more

Overview of WordPress and WP Engine

WordPress is an open-source content management system (CMS) that powers approximately 40% of all websites on the internet. It allows users to host their own instances or utilize managed hosting solutions like WP Engine. WP Engine is a prominent managed WordPress hosting provider that serves over 1.5 million customers globally, offering tailored solutions for businesses and agencies, including eCommerce and headless configuration. Recent Controversy Between WordPress and WP Engine Uncover the details behind the WordPress and WP Engine dispute—click to read more:  " Conflict Between WordPress and WP Engine " Key Issues The relationship between WordPress, led by Automattic CEO Matt Mullenweg, and WP Engine has recently become contentious. Mullenweg publicly criticized WP Engine, labeling it a "cancer to WordPress," primarily due to its practice of disabling the revision history feature in WordPress. This feature is crucial for data protection, allowing users to track c...
Post a Comment
Read more

5 Ways Automation Can Accelerate Event Growth

Scaling your event big or small doesn’t require crazy investment and burgeoning complexity. What it does require is more efficiency! efficiency in an event means to optimise time in every way possible. It means spending your assets in the correct direction. If you go in a correct direction, growth is inevitable. An event in most cases needs marketing efforts.  A successful and fruitful event hosting requires months of preparation. Most importantly, event management requires much multi-tasking which is readily achievable through event-driven automation. Automation assists you in prioritising and thus, accelerating your event growth in following ways: Scheduling Scheduling using Automation ensure that work is not forgotten, delayed or run out of sequence, that work is completed successfully, that the input data is correct, and is well processed. Automate event publishing so that the team can schedule events early. By handling the administrative work behind the scenes...
Post a Comment
Read more