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Four Ways AI is Influencing the e-commerce Industry

AI is practically in every possible area by now including e-commerce. It needs no formal introduction.

There are so many articles about how Artificial Intelligence has stretched its legs to almost every possible roads and is being continuously experimented upon. Today, we will be discussing its hold over the realm of e-commerce and the benefits of artificial intelligence in e-commerce.
AI has been helping the e-commerce section for quite a long time from now and is vigorously enhancing its functions for better accuracy and results. The use of artificial intelligence in the e-commerce industry are several with some of the primary applications being:
  • Chatbots and Virtual assistance
  • Omnipresent customisation
  • Email Automation
  • AI-driven predictive analytics models & lead scoring

Chatbots and Virtual assistance

Whether it is artificial intelligence e-commerce platform, or AI healthcare platform or the Internet of Things (IoT), you swap from left to right, and there are these Chatbots waiting for your queries. Also, this is a high time for virtual agents and virtual assistants in the marketing zone. More and more human touch is being given to the VAs more in-depth studies on them to enable a natural conversation style. What’s more is that these AIs can learn new things and input that new set of data even while processing.

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