Skip to main content

Top Tech Advances that are Affecting Consumer Business

Business to consumer or B2C refers to a commerce transaction between a business and an individual consumer. Traditionally, this term is used to describe a process of selling products directly to consumers but now mostly is being used to describe the transaction between e-commerce (online retailers) and consumers.
Due to which consumer business is getting affected in an optimistic way with new technologies being introduced in the market. There is no doubt that technology has altered the way companies conduct businesses. Furthermore, it not only helps in improving communication but also in increasing productivity and understanding customer behaviour.

Tech advances that are affecting Consumer business

We are living in an era of futuristic technologies. However, there’s a big misconception that B2C businesses cannot be helped with tech advances. In this section, we’ll explore how tech advances will impact consumer business.

Impact of AI on consumer business and marketing

Foremost Artificial Intelligence will affect marketing is by nurturing leads through social media in a crucial way. I can hear the skeptic saying how? Through content targeting and behavioural segmentation which will not only produce 20% more sales opportunities but also AI will be able to discover and start the nurturing process. Business owners should consider implementing Artificial intelligence in their business process for more growth and efficiency.
Labels:

Comments

Post a Comment

Popular posts from this blog

Diving through AI waves | Small and Medium-sized Enterprises

We are now living in the world full of developments, prospects and ideas, taking in the knowledge of Machine, Deep and Artificial Learning. So with this, small and medium-sized enterprises (SMEs) are also starting to participate and cultivate with the AI.  From the very start, the fear of security and financial issues have been cultivated around the adoption of AI in the businesses primarily related to Small and Medium-scale Businesses (SMBs). But with the evolution in the past decade or so, multiple and more cost-effective alternatives are available now. So, as AI is becoming more accessible, we anticipate that the road will only get smoother for SME’s to make its way to AI. Read More
2 comments
Read more

Google's New Launch : Flutter 1.0 | What is “Stable Cross-Platform”?

Cross-platform (CP) application development is in the limelight lately, and more so as Google announces Flutter 1.0. Many enterprises are now considering CP for developing any new product. Google finally unveiled a stable version of their cross-platform mobile app development – Flutter 1.0, Google’s UI toolkit, on 4th December 2018 at the Live event in London. Cross-Platform SDK Cross-platform development involves the use of a single codebase for creating software applications that can be deployed on multiple platforms. This is particularly put to use when companies wish to sell the same product for more than one software environment such as Windows, Android and iOS. Various advantages of using these SDKs are: Reusable code Convenience Maintainable code Cost-effective Market Reach Flutter 1.0 CP SDKs are particularly important as developing CP apps can be a total mess of non-native code. This is why Google has set out to create a CP SDK which can integrate smo
2 comments
Read more

What is Mobile First Indexing? How does it Work & Affect SEO?

A lot is being talked about  mobile first indexing . It is the product of Google’s development efforts in making the web more mobile-friendly. But what exactly is mobile first indexing and how does it affect our efforts in ranking our sites higher? Let’s dig in and find out. What is Mobile First Indexing? Mobile-first indexing means that Google will primarily create the index according to the mobile version of the content. Originally, Google used the desktop version of the content of the websites for the indexing and ranking purposes. But since the advent of mobile devices, a majority of the users have been accessing Google via mobile devices. That is basically why Google will now use the mobile version of a page as the starting point to index. This means that Google won’t be creating any new index but will use the same existing one. Mobile-First NOT Mobile-Only Image source: www.moz.com It is a mobile-first index and not a mobile-only index. So even if a certain websit
Post a Comment
Read more