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Top Tech Advances that are Affecting Consumer Business

Business to consumer or B2C refers to a commerce transaction between a business and an individual consumer. Traditionally, this term is used to describe a process of selling products directly to consumers but now mostly is being used to describe the transaction between e-commerce (online retailers) and consumers.
Due to which consumer business is getting affected in an optimistic way with new technologies being introduced in the market. There is no doubt that technology has altered the way companies conduct businesses. Furthermore, it not only helps in improving communication but also in increasing productivity and understanding customer behaviour.

Tech advances that are affecting Consumer business

We are living in an era of futuristic technologies. However, there’s a big misconception that B2C businesses cannot be helped with tech advances. In this section, we’ll explore how tech advances will impact consumer business.

Impact of AI on consumer business and marketing

Foremost Artificial Intelligence will affect marketing is by nurturing leads through social media in a crucial way. I can hear the skeptic saying how? Through content targeting and behavioural segmentation which will not only produce 20% more sales opportunities but also AI will be able to discover and start the nurturing process. Business owners should consider implementing Artificial intelligence in their business process for more growth and efficiency.
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