What exactly is content syndication?
It is the process of publishing your articles or blogs on 3rd party websites which allow for content syndication. This helps you build links and increase your website traffic.
How to syndicate?
Syndication or distribution gets your brand in front of the people who probably didn’t know it existed. Distribution is also cheaper as compared to creating new as frequently as would otherwise be required.
There are various ways of doing this. Some content syndication examples are as listed below:
There are various ways of doing this. Some content syndication examples are as listed below:
- Syndicate your content on other websites
Some websites allow you to publish your content on their website provided it meets their standards. You submit your articles and links to the site, and then they publish the same if it meets their standards.You can do this in two ways:1. All syndicated: You submit your blogs for publishing exactly as it is, without any modifications.
2. A mixture of syndicated and original: You edit your blogs before submitting for publishing on partner websites - Syndicate your content on Social Media
Social media is an influential platform that you don’t want to miss out on during your syndication efforts. When you create and post on social media sites such as LinkedIn, all your contacts get notified about the new post.Your content should be high quality and engaging. People should be happy to read it and share it with their contacts. LinkedIn, in particular, is highly focused on business and hence proves to be a great platform for B2B marketing.
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