Skip to main content

Adaptive Content: Things You Need to Know | HiTechNectar

Big and small businesses alike have found that adopting a content strategy has given them amazing results in terms of revenue and lead generation. A recent study has found that 56% of the consumers would purchase from a brand which offers them personalized experiences. However for these businesses to continue achieving the same results, adopting an adaptive approach becomes a necessity.
As one might guess from the name, adaptive content changes according to the needs of your audience. You create personalized, 1:1 experiences for your audience when they interact online with your brand.
If you want to be prepared for the future of content strategy, you need to know the meaning of concepts such as personalization, user experience, omnichannel, responsive design and also the relations between them.

Factors of Adaptive Content

Adaptive content changes itself, not just in the appearance but also in substance. A number of factors affect this change. Some of the primary factors are as follows:
  • Device (OS used, screen resolution based on whether it is a desktop, tablet, mobile)
  • Context (Location, local time)
  • Person (age, gender, language, stage in life, position in the company)
These factors can be further elaborated according to the strategy that the marketer might be following. To understand the factors, let’s consider an example of adapting to device type. For accessing the same information on the system, a person might “click” on a desktop, “touch” on a table or use the voice commands on their car’s GPS.
Labels:

Comments

Post a Comment

Popular posts from this blog

Overview of WordPress and WP Engine

WordPress is an open-source content management system (CMS) that powers approximately 40% of all websites on the internet. It allows users to host their own instances or utilize managed hosting solutions like WP Engine. WP Engine is a prominent managed WordPress hosting provider that serves over 1.5 million customers globally, offering tailored solutions for businesses and agencies, including eCommerce and headless configuration. Recent Controversy Between WordPress and WP Engine Uncover the details behind the WordPress and WP Engine dispute—click to read more:  " Conflict Between WordPress and WP Engine " Key Issues The relationship between WordPress, led by Automattic CEO Matt Mullenweg, and WP Engine has recently become contentious. Mullenweg publicly criticized WP Engine, labeling it a "cancer to WordPress," primarily due to its practice of disabling the revision history feature in WordPress. This feature is crucial for data protection, allowing users to track c...
Post a Comment
Read more

Office Workers Vs Remote Workers: Which one performs the best & Why?

The booming global industry has resulted in many small and medium-sized companies coming up, offering various goods and services, filling the demand gap in the market. As employment rises, companies are looking for solutions to tackle the rising expenses and are looking to cut back wherever possible.  In comes remote working; where employees can work from the comfort of their homes and companies can save on devices and infrastructure. This is where the topic of office workers vs remote workers arises. Let’s analyze which is the better among the two. Read More
Post a Comment
Read more

3 Data Security Threats All Companies Face | Things to Consider in 2019

Cyber and Data Security Threats are the worst global threats today for businesses. Regardless of size, companies rely upon critical business data and sensitive information. Thus, companies need to be mindful of all potential risks to secure their networks in this new year. The  Cost of a Data Breach Study  (2018) by Ponemon with IBM Security’s sponsorship reports, a data breach’s average cost to be up by 6.4 per cent over its previous year to $3.86 million, globally. While the average cost for each stolen/lost record containing sensitive and confidential information also increased exponentially. Ransomware and Cybersecurity Vulnerabilities In 2019, ransomware will continue to be the main malware challenge for businesses and beyond. This includes Network Security threats and Software threats & vulnerabilities.  A  virus  is the first thing that comes across over minds with the term “Cyber Security”. Malware opens the door to all of your sensitive d...
Post a Comment
Read more