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Big Data- How can it Benefit Your Business

First coined in the 1990s, the term Big Data primarily denotes massive sets of both structured and unstructured data.

Used for better user behaviour analysis and predictive analysis, Big Data technology is very helpful in revealing the business trends and patterns relating to the target. One of the central concepts associated with the characteristics of big data is the “3V’s concept” which includes-
Volume– data quantity,
Variety– data’s type and nature,
Velocity– this characteristic of big data defines the generating and processing speed when required.
& later followed by Veracity – The quality of data. Whether the data is fit for the intended uses in decision making, operations and planning. The information must be meaningful.

What is Big Data Analytics –

Big Data Analytics provides organisations with complete user’s profiles, which allows for more customer experiences personalisation at each level, wherever they interact throughout the journey with the company. One of the defining traits of big-data analytics is its real or near-real-time information delivery. Big-data Analysts typically want the knowledge that comes from analysing the data, and information within it.
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