Content personalization is a digital marketing technique which makes use of content to provide a customized experience to customers based on their likes and dislikes. By leveraging big data, businesses can create individual customer profiles and bunch similar profiles together in their database. Using this information they can curate content in a way that the customers can relate to it in a more personal manner and hence this results in increased conversion. This can be a bit confusing for some, but it is a very sound concept as with developing technology, it is more accessible for businesses. To understand this better, we can have a look at some personalized content statistics that will shed some valuable insights.
Content personalization has a lot to do with collection, curation, and analysis of data. The main challenge here is getting people to share their data post GDPR. Based on surveys conducted by top research firms globally, some interesting statistics have been uncovered:
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