hitechtectar : News, Information, & Analysis for Business Technology Experts

Microsoft keeps updating the windows platform from time to time. But some of the first-party apps have been waiting for long in the queue to be updated. One such application is the Microsoft Notepad, but finally, it is getting the attention it deserves. After about a decade, windows notepad update is finally here. In their official blog last week, Microsoft Windows Insider program employees Dona Sarkar & Brandon LeBlanc have mentioned a list of updated that they have introduced in Build 17666 of the Windows Insider Preview Build. Improvements in Microsoft Windows Notepad Update The following are some of the updated that we will see in the new notepad app for windows 10: Wrap-around find/replace: Microsoft Notepad Application finally gets the wrap-around find and replace features. In addition, it will also remember your previous selections and will auto-select them when you open the dialogue box the next time. In case you have selected certain text, then it will automatica...

A lot is being talked about  mobile first indexing . It is the product of Google’s development efforts in making the web more mobile-friendly. But what exactly is mobile first indexing and how does it affect our efforts in ranking our sites higher? Let’s dig in and find out. What is Mobile First Indexing? Mobile-first indexing means that Google will primarily create the index according to the mobile version of the content. Originally, Google used the desktop version of the content of the websites for the indexing and ranking purposes. But since the advent of mobile devices, a majority of the users have been accessing Google via mobile devices. That is basically why Google will now use the mobile version of a page as the starting point to index. This means that Google won’t be creating any new index but will use the same existing one. Mobile-First NOT Mobile-Only Image source: www.moz.com It is a mobile-first index and not a mobile-only index. So even if a certain we...

On 31 May 2018, Google launches a new app called Neighbourly in India. The Neighbourly app is a Social Platform currently limited to 2 cities in India. Firstly, In Mumbai, India’s largest city and the most prominent financial centre, and also in Jaipur 6 days ago. This hyper-local social network avails people to request and suggest answers to the questions and share local expertise. So now users can keep in touch with the neighbourhood minus the clutter of ‘Good Morning’ and other pointless messages like some social media apps. Google India ✔ @GoogleIndia Introducing Neighbourly, a new app by Google that helps you find local answers and keep up with your neighbourhood. The beta version is available today in Mumbai. If you're in a different city, join the waitlist. Get it at http:// g.co/neighbourly   # IAmNeighbourly 12:02 PM - May 31, 2018 308 150 people are talking about this Twitter Ads info and privacy Detail...

If you read the title and reached here to understand if your job might be in jeopardy soon, welcome to the club! Yes, we are going to discuss how artificial intelligence is going to affect our workforce, but it is definitely wrong to claim  AI to wipe out entire job sections . In a recently concluded one-day conference on Artificial Intelligence, ML and its various applications in the work environment, data was polled from employment services about the nature of jobs, the tasks involved in them and which tasks can be performed better by AI, and it was concluded that there are certain applications in which Artificial Intelligence can perform better than humans while there are others which humans excel at in-comparison to AIs. So the million dollar question, what human applications are going to be  AI applications ? Artificial Intelligence (AI) v/s Humans, Who Is Better? In the aforementioned study, one very interesting fact came to light. Most tasks in which it was bein...

A new addition to the Google family is on its way. Within the next few months, launch for the new cloud storage service called ‘Google One’ is officially on the desk. The last time Google updated or upgraded its storage service plans was in 2014. Now, it’s adding a new tier and lowering the prices as part of its Google One rollout. This new service also includes a revamped pricing plans. Furthermore, Google promised some “extras”, a family plan too. All of this with free and unlimited access to ‘live help’ for all of Google’s consumer products & services. More Support Google promises refined support, including more benefits down the line for Google One subscribers. In Google One’s blog post they promise of extra perks such as Google Play credits and discounts on hotels found through Google Search. No more specifications are available till date. Google one also hold a five family member plan that can share an individual’s paid account. They all get their personal cloud sto...

This year, we saw some notable changes in Instagram, the video and image sharing social network platform owned by Facebook, Inc. Instagram now has IGTV, @mention, ‘Add This to Your Story’ prompt in privately sent image messages and more. Also, on top of the feeds, there are ‘stories’ by your friends. Insta upgraded it later so that users can add soundtracks and boomerang too. Unarguably, all these changes bagged many positive reviews. Now, Instagram is rolling out some new features to the ‘Stories’ and adding up some new features in your feed. Reportedly, there is going to be an “Ability to Ask Questions” with the ‘stories’ with detailed and lengthy text content. Furthermore, Instagram is testing a new feature of ‘Stories’. So that the bar stays at the top of your feed as you scroll, making your friends’ stories almost impossible to ignore. At the moment, it remains at the top of the page for 24 hours of and disappears as you scroll. But not many Insta users sound excited about...

For planning your marketing budget of 2018, we’ve put together five tips about marketing spend trends to help you for a better understanding of how to allocate your budget for 2018. Social Media: Gone are the days when you can merely post something on social media for free and manage to get a good conversion. Effective free advertising via social media is not effective any more. However, the thing is, paid media like Facebook advertising and boosted posts are highly efficient and very affordable. Below is one example of how much difference it makes in reaching out more people. It creates excellent engagement activities in return. Source: https://neilpatel.com/blog/facebook-insights-and-analytics/ You should also spend on ad campaigns too to gain even better conversion rate average. Moreover, this is not the only social media for you to get your hands-on. It will change your feelings on paid vs organic social content. Know what’s trending, parallelly think out of the box...