hitechtectar : News, Information, & Analysis for Business Technology Experts

If you read the title and reached here to understand if your job might be in jeopardy soon, welcome to the club! Yes, we are going to discuss how artificial intelligence is going to affect our workforce, but it is definitely wrong to claim  AI to wipe out entire job sections . In a recently concluded one-day conference on Artificial Intelligence, ML and its various applications in the work environment, data was polled from employment services about the nature of jobs, the tasks involved in them and which tasks can be performed better by AI, and it was concluded that there are certain applications in which Artificial Intelligence can perform better than humans while there are others which humans excel at in-comparison to AIs. So the million dollar question, what human applications are going to be  AI applications ? Artificial Intelligence (AI) v/s Humans, Who Is Better? In the aforementioned study, one very interesting fact came to light. Most tasks in which it was bein...

A new addition to the Google family is on its way. Within the next few months, launch for the new cloud storage service called ‘Google One’ is officially on the desk. The last time Google updated or upgraded its storage service plans was in 2014. Now, it’s adding a new tier and lowering the prices as part of its Google One rollout. This new service also includes a revamped pricing plans. Furthermore, Google promised some “extras”, a family plan too. All of this with free and unlimited access to ‘live help’ for all of Google’s consumer products & services. More Support Google promises refined support, including more benefits down the line for Google One subscribers. In Google One’s blog post they promise of extra perks such as Google Play credits and discounts on hotels found through Google Search. No more specifications are available till date. Google one also hold a five family member plan that can share an individual’s paid account. They all get their personal cloud sto...

This year, we saw some notable changes in Instagram, the video and image sharing social network platform owned by Facebook, Inc. Instagram now has IGTV, @mention, ‘Add This to Your Story’ prompt in privately sent image messages and more. Also, on top of the feeds, there are ‘stories’ by your friends. Insta upgraded it later so that users can add soundtracks and boomerang too. Unarguably, all these changes bagged many positive reviews. Now, Instagram is rolling out some new features to the ‘Stories’ and adding up some new features in your feed. Reportedly, there is going to be an “Ability to Ask Questions” with the ‘stories’ with detailed and lengthy text content. Furthermore, Instagram is testing a new feature of ‘Stories’. So that the bar stays at the top of your feed as you scroll, making your friends’ stories almost impossible to ignore. At the moment, it remains at the top of the page for 24 hours of and disappears as you scroll. But not many Insta users sound excited about...

For planning your marketing budget of 2018, we’ve put together five tips about marketing spend trends to help you for a better understanding of how to allocate your budget for 2018. Social Media: Gone are the days when you can merely post something on social media for free and manage to get a good conversion. Effective free advertising via social media is not effective any more. However, the thing is, paid media like Facebook advertising and boosted posts are highly efficient and very affordable. Below is one example of how much difference it makes in reaching out more people. It creates excellent engagement activities in return. Source: https://neilpatel.com/blog/facebook-insights-and-analytics/ You should also spend on ad campaigns too to gain even better conversion rate average. Moreover, this is not the only social media for you to get your hands-on. It will change your feelings on paid vs organic social content. Know what’s trending, parallelly think out of the box...

Anyone Can Blog Well. But, Some Conditions Apply! At some point, we were a blogging newbie too. So, what has changed since then? We learn something every other day. Build or get new ideas, options, new possibilities, and ways of reaching to our potential readers. At times, it is harder to reach a potential target especially if the blogs are meant to be B2B. We get directions and points from our colleagues, and other days, we search the internet and look for something interesting to build better traction and conversions for our B2B blog. Like you did now! So let’s cut the random talks out and see what we have learned till now from all the sources and experience, for a B2B blog; Descriptive, Clear Headlines & Catchy Words Every blog we write we find numbers of other articles of the same keyword. So, which one to click first? What difference do they have? How can somebody predict the better one without knowing what’s in it? How does the audience decide that? So, the t...

Marketing automation is no more an alternative or an option. It has become a must for Marketers. If you work on using Marketing automation to its fullest, you find, it has an overwhelming number of possibilities. Being a digital marketer today is indeed no easy task, and many factors influence that. These days, customers are the ones who are in control of the buying journey and their interaction with brands. Marketing automation, simply put, is a software that holds treasures of marketing exercises such as email marketing, landing pages, lead nurturing, customer segmentation, retention, and a lot more. Primary Benefits of using marketing automation that makes an engagement to right customers easy- Reporting and Analytics- With every campaign and event we handle, we need to analyse and report its result and every minute detail like audience interest level, which way they lean on more. We can work on samples to inspect which way works better for us by using A/B testing. Trackin...

In terms of marketing on social media, it is imperative for businesses to be on Twitter. It is no more an option to opt for Twitter. The past couple of years has been a true testament to the power of social media in marketing, especially the impact of Twitter. But just being on this social media is not going to help. You need a proper content plan to post interesting content for your followers to be attracted and the most important thing is the follower. Now, one can gain substantial followers through paid sources, but they might not exactly be relevant to your business. On the other hand, an organic gain for followers is what your business needs, which is why we are going to discuss various  ways to boost organic reach on Twitter . Understand your audience: Reaching out on Twitter to gain the audience you desire begins from understanding who your audience is. The demographics, the likes, dislikes, all is a part of the study that is a prerequisite while starting out on t...

Scaling your event big or small doesn’t require crazy investment and burgeoning complexity. What it does require is more efficiency! efficiency in an event means to optimise time in every way possible. It means spending your assets in the correct direction. If you go in a correct direction, growth is inevitable. An event in most cases needs marketing efforts.  A successful and fruitful event hosting requires months of preparation. Most importantly, event management requires much multi-tasking which is readily achievable through event-driven automation. Automation assists you in prioritising and thus, accelerating your event growth in following ways: Scheduling Scheduling using Automation ensure that work is not forgotten, delayed or run out of sequence, that work is completed successfully, that the input data is correct, and is well processed. Automate event publishing so that the team can schedule events early. By handling the administrative work behind the scenes...

Every company faces bad customer experiences since no one is perfect. The main challenge, however, is addressing these  bad customer service experiences.  Furthermore, converting them into an overall satisfactory experience is enough for the customer to not turn it into an absolute PR nightmare for the company. With the power of social media, customers have become the ideal messengers. That is why a good advertising platform for a company. But the same can act as a double-edged sword, resulting in turning the social media platform into a complaint book for the whole world to see. Thus, we are here to help you understand  how to cater bad customer experiences  and convert them to a valuable asset. How to Convert a Customer into an Asset You might think it is some rocket science. But honestly, all it takes is noticing small things which matter in the big picture. Here are some ways discussed below:   Make it easy for the customer to reach out: Many cu...

Google’s Voice search assistant tool is being used 35 times more than when it was launched in 2008. Its use is just increasing more and more day by day. More individuals are using voice searches in their smartphones & digital assistants such as Apple’s Siri (34%),  Microsoft’s Cortana (4%), Amazon’s Alexa  (6%), and Google Assistant (19%) to handle simple tasks and more on the go. Voice searches are trending and are being commercialised on television, and you must have already seen some at least by now. So of course, if you are interested in making your page more accessible, you will have to follow these essential but essential insights so that you can exploit voice search to your benefits. Be Mobile friendly: We cannot strain enough on how important it is to optimise your site for smartphone use. Rising number of individuals are using their smartphones for search. Voice search is almost always accessed on mobile, and it goes without saying that your website should...

We see Artificial Intelligence in digital marketing sometimes even without noticing. We recently saw it in Virtual Reality of  Oculus Go , Autonomous Cars by Google Waymo and Tesla, Chatbots, and Mars Rover Launch. The majority number of companies are either already in Artificial Intelligence or are planning for it. Artificial Intelligence acts as a catalyst  when it comes to making machine intelligent and hence, steps up the game of devices to a different level. The human mind has always been captivated by AI. Be it the Iron Man’s Jarvis, Matrix, I-Robot or the Star Wars. We have always been charmed by the knacks and possibilities of the AI in our lives. However of course, with it, comes the fear factor of losing jobs. Let us look into some apparent benefits of the Artificial Intelligence: More data storage capacity and storage optimisation. Assistance with daily mundane works like adjusting the temperature and adjusting the lighting at home, better games like in VRs...

IoT Internet of Things (IoT)  is an integrated networking system of physical things, represented digitally through devices that can be controlled from anywhere. The connectivity and hence the IoT has numerous possibilities. According to some experts, the IoT will embody almost 50 billion objects by 2020. “From gathering new data to automation of infrastructure, companies are finding many benefits from adding connectivity and intelligence to physical infrastructure,” reported CompTIA study. The ‘things’ get connected to your devices through sensors, actuators and software to enable services based on information and data. This technology has led to a large number of business and innovation opportunities that is affecting our day to day life, on a positive note. Mentioned below are the top 10 trending area for the Internet of Things. 1.First  and foremost,  Security The more use of digital technology, the more is the requirement of Security. With the embedded pro...

The internet is filled with premade tools which one can simply pick up and start working on it. There are sources available with various applets which allow one to integrate it into their current software to achieve a higher level of automation.  IFTTT services  are one such example of the applets available online. We shall be looking into what IFTTT is and how it functions, its various applications, as well as how one can use them in their business practices to gain a substantial boost through an  IFTTT app . What Is IFTTT? IFTTT is an abbreviation which stands for “If This, Then That”. It is a condition based program which you can customize as per your individual need to perform specific tasks when the prerequisite defined requirements are met with. A lot of business-oriented people make use of this service which is available for free in the form of an applet to automate specific areas of their business processes. To mention some  IFTTT examples , one can use...

Artificial Intelligence has the potential to disrupt any industry. According to  2018 Global AI Market Report , its market is anticipated to reach $190.6 Billion by 2025 from USD 21.46 Billion of this year. The way I see Artificial Intelligence in simple language is that we first develop its understanding and educate it, then with the help of that data, it integrates and then answers our problems. It continues to learn and add more to its intelligence. The human race has benefited a lot with its Artificial Intelligence. So, let’s discuss the five fields that have been the best for AI in these years and is steadily thriving. Healthcare:  Artificial Intelligence is helping researchers in better drug creation for diseases like cancer with minimum effort and time. With Improved Medical Diagnostics to data mining, it’s gaining some notable highlights in Medical Sector. It further assists physicians in surgery and helps keep track of their patients with their full analysis i...

The pharmaceutical industry and research institutions  are turning towards AI to increase processing, generating better drugs, and budgeting. Every major company like Google, IBM, Microsoft, Amazon, Apple and Uber are becoming highly competitive to grab the most significant piece of the pie in Healthcare Market through AI services. It’s easy to say that we are going to witness some significant AI breakthroughs. Whether it’s about the cost management, new medical research for diseases like cancer,  time optimisation, with minimal errors & mistakes, AI and the Internet of Medical Things (IoMT) is already helping people in a great extent in the healthcare sector and will continue to do even more in the near future. Medical Records Mining: Data mining holds excellent potential for the healthcare system to the systematic use of data and analytics to maximum productivity and to provide the best care at minimum cost. In this age of Big Data Management of Data is the mo...

Looking at the technology growth over the past decade, we can clearly see the massive progress we have made in terms of new technology and its applications in our everyday lives as well as in business. So it is quite intriguing to see how  future technology inventions 2050  could shape up for us, especially in business. Therefore, we shall look at some  future technology predictions 2050  to understand how business shall be affected due to the new modern technology marvels. Future Inventions That Could Exist By 2050 AI enabled robots The current  technology trends in 2020  seems bright in terms of humans working in parallel to robots. A lot of being said about AI taking away human jobs, but on the contrary, experts have stated that AI is expected to create up to 3 new job opportunities in-lieu of 1 job that it takes. Which means we shall be able to witness the high performance, efficiency, and accurate strategy and planning across major sectors. ...

Is Google planning on a censored search engine for China? : Google is said to be planning a censored search engine to return to China. This means Google will comply with the norms of the Chinese Government.